Google Analytics 4 (GA4) marks a significant evolution in the field of web analytics, offering advanced capabilities for understanding user behaviour and engagement across platforms. As businesses adapt to the digital landscape, GA4 provides invaluable insights to optimize performance, enhance user experiences, and drive strategic decision-making.
The presentation will be about the various facets of GA4, including its features, methodologies, and applications for businesses and digital marketers.
Attendees will learn:
• The major differences between GA4 and Universal Analytics
• How to configure GA4 to collect meaningful and accurate data
• How to use the default reports and customize them to meet their needs.